Today, more than ever, people go online and search for things “near me”. So for instance, they may search for something such as “warehouse logistics near me”. Quite why this is so is a bit of a mystery.
Certainly, if you need a dentist you might search for “dentist near me” based on the assumption that Google knows where you are. (Just so you know, Google does know where you are, and not only that knows how many children you have and what you are cooking for dinner).
But leaving that aside for the moment, yes, if you need a dentist you want one that is near you because you have to go to the dentist. So, obviously, you don’t want to have to travel to the other side of the country. That makes perfect sense.
But the other way around, searching for something like “warehouse logistics near me” or “plumber near me” or “builder near me” makes no sense at all. All the while the provider of a service is prepared to come to you, it really doesn’t matter where they are located. What you want is the BEST plumber, builder, warehouse logistics operator, or whatever, and if they happen to be 50 miles away, why should you care?
Finding “warehouse logistics near me” is completely pointless. It really doesn’t matter where they are, as long as they can and will provide the service that you need. So in the case of warehouse logistics, for example, you need a company with enough space to handle all the goods that you need to store and ship. If you are in Newcastle and they happen to be in Minchinhampton (wherever that is!) it really isn’t important, provided they can do the job that you want at the best price.
(Just checked. It’s in Gloucestershire, on a road named Woefuldane Bottom. Seriously!)
But, getting back to the point, there are many services that you need that really don’t matter where the supplier is based as long as it can provide the services that you require.

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